Whatever it is, the way you tell your story can make all the difference.

I’m a multidisciplinary creative designer with ample experience In creative & art direction. I have a passion for creating visual concepts that get to be developed and applied to 360 campaigns, non-traditional or traditional, with the ultimate purpose of creating a positive impact on the client or end customer. With over 20 yrs. of extensive experience as a strategic creative/art director I’ve worked in advertising, corporate branding, marketing & communications; taking multidisciplinary products/services from concept to design.

I have an eye for innovation and detail, while keeping up with the latest design trends, I've worked with world-class brands such as Discovery Channel, Nintendo, P&G, Nestlé, Unilever, Sony, Motorola, Gillette, L'Oreal, Harman/Kardon, Beats, Apple, Xfinity, Lowe’s, Peloton and T-Mobile – to name a few.

Although my skill set is vast, my greatest expertise revolves in the world of creative direction for brand identity design, photography, print collateral, trade-show, video, motion graphics and UI/UX direction, and creative content development. The work I do showcases both the passion I have for visual communication and the power to seek solutions that will create a positive impact and experience for the final customer. I hold a Bachelor’s degree in Communication & Advertising, attended the University of Hartford and Miami Dade College with specialization in Arts and Design.
 


On a personal note, I was born and raised in Venezuela, have been living in the U.S for the past 22 years. Fluent in English and Spanish, and now learning Italian. On my off time, my son and I share the love of outdoor activities and various ways of entertainment. Also have a passion for running and have completed seven half marathons in recent years, leading to a growing passion for triathlons. I've now accomplished several triathlons in the last few years, I can now call myself a triathlete. I have set a goal for myself to complete an Ironman in less than five years. 

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+ Creative & Art direction

+ Visual strategies & Branding

+ Content creation

+ Print Production experience

+ Photoshoot & Video direction

+ Motion graphics & Animation direction

+ Traditional & Non-traditional Conceptualization

+ UX/UI Conceptualization

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I pride myself of having strong leadership skills, leading my team with transparency, setting goals, giving feedback, providing guidance & support.

Not shy when it comes to communication, which I do effectively with my peers, clients and other stakeholders. I have a deep understanding of principles and techniques, as well as proficiency in industry-standard design software as “creative cloud”.

Project management, creative & problem solving skills are also part of the package; I’m quick to identify the needs and potential options to any challenge, ensuring the projects are completed effectively.

I’m committed, passionate and successful, combining all my skills and able to pivot fast when is needed.

Creative Cloud (Ai/Id/Ps)

Robohead

Microsoft Suite

Knowledgeable of Figma/Monday/Sketch/Stensul/Litmus/ Basecamp/XD

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Exceptional Performance >> “Kathy continues to distinguish herself as an excellent designer - full of passion, commitment and innovation - and, as a manager of projects and people - working very closely with her team of designers and her team of internal clients. This year, especially she continues to raise the bar by being a strategic marketing partner to her internal clients. The work for the CL Mobile and MSO clients continues to evolve - requiring solutions for channels including print, digital and point of sale. As clients evolve the approach they want to take, shifting from print to digital with triggers in the store - Kathy and her team have come up with innovative and cost effective approaches.”

Manager Overall Evaluation / 2022 Annual Performance Review / Organization: Marketing Creative & Business Services - Marketing Execution

more upon request

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+ T-Mobile

+ Xfinity

+ Movistar

+ Motorola

+ Samsung

+ BlueNile

+ Lowe’s

+ Peloton

+ ScotiaBank

+ Nintendo

+ Gillete

+ L’oreal

+ Sony

+ Harman/Kardon

+ Nintendo

+ Helzberg Diamonds

+ Reeds Jewelers

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